{"id":25933,"date":"2021-02-10T10:22:00","date_gmt":"2021-02-10T09:22:00","guid":{"rendered":"https:\/\/zonazeropirineos.com\/?p=25933"},"modified":"2021-02-10T10:27:33","modified_gmt":"2021-02-10T09:27:33","slug":"zonazerismo","status":"publish","type":"post","link":"https:\/\/zonazeropirineos.com\/en\/zonazerismo\/","title":{"rendered":"#zonazerismo"},"content":{"rendered":"<p>Hace ya unos cuantos a\u00f1os un magn\u00edfico amigo y parte activa del mundillo ciclista en Espa\u00f1a acu\u00f1\u00f3 este t\u00e9rmino para referirse al hecho de que en pleno boom de los centros btt y la recuperaci\u00f3n de senderos Zona Zero estuviera en boca de todos como ejemplo, como destino, como aspiraci\u00f3n\u2026 Reconozco que cuando nos lo dijo por primera vez sentimos hasta verg\u00fcenza, porque siempre hemos pensado que el \u00e9xito logrado era a base de un territorio propicio, sentido com\u00fan, muchas horas de trabajo y algo de suerte. Ni somos m\u00e1s listos que nadie ni hemos descubierto la materia oscura o la penicilina.<\/p>\n<p>El tiempo ha pasado y aunque seguimos teniendo muy clara esta \u00faltima frase, nos dimos cuenta que no era todo tan \u201cf\u00e1cil\u201d como nos pod\u00eda parecer desde dentro. Que la conjugaci\u00f3n de factores que hab\u00edan creado Zona Zero no era tan habitual ni tan sencilla de replicar. Y es que en estos a\u00f1os hemos tenido la suerte de dar muchas charlas y contar nuestro proyecto en lugares tan dispares como Canarias, Pa\u00eds Vasco, Andaluc\u00eda, Baleares, Catalunya, Francia, Irlanda, Jap\u00f3n, etc\u2026 Y casi siempre se ha repetido el mismo patr\u00f3n en los coloquios aparejados a dichos encuentros.<\/p>\n<ul>\n<li>Hacen falta una serie de requisitos que a priori son relativamente sencillos de cumplir individualmente<\/li>\n<li>Pero que cuando hay que cumplirlos todos a la vez ya no son tan sencillos<\/li>\n<li>Y cuando se a\u00f1ade la inmensa carga de trabajo voluntario necesario por parte del sector privado (que suplante la financiaci\u00f3n) todo se complica m\u00e1s<\/li>\n<li>Ahora introducimos la gesti\u00f3n interna del territorio, con roces, problemas, y mucho di\u00e1logo necesario, y las complicaciones aumentan<\/li>\n<li>Y si por \u00faltimo hemos de a\u00f1adir un convencimiento 100% de buena parte del sector privado en lo que se est\u00e1 haciendo, pues queda que de \u201cf\u00e1cil\u201d, Zona Zero no ha tenido casi nada.<\/li>\n<\/ul>\n<p>Seguramente si hubi\u00e9ramos sabido en 2010 todo lo que ven\u00eda aparejado a crear un Centro BTT, nos hubi\u00e9ramos ido cada uno a nuestra casa. Pero una vez empezamos a desbrozar el camino, el esp\u00edritu siempre ha sido el de \u201cunos metros m\u00e1s\u201d.<\/p>\n<p>Puro Pirineo o Enduroland son claros ejemplos de que apostar por la bici, aunque es camino duro y laborioso, funciona y tiene recorrido, y que al igual que ellos cogieron cosas de Zona Zero, luego Zona Zero ha cogido cosas de ellos.<\/p>\n<p>As\u00ed que solo puede dar alegr\u00eda ver que somos modelo de otros destinos, como los centros btt franceses o vascos fueron nuestro ejemplo hace una d\u00e9cada. Por eso que est\u00e9n naciendo nuevos destinos con gui\u00f1os tan claros a Zona Zero como son <b>Zona Alfa en Le\u00f3n<\/b> y <b>Zona Zentro en Castilla-La Mancha<\/b> es un orgullo tremendo y una responsabilidad que nos incita a seguir trabajando y mejorando.<\/p>\n<p>Ojal\u00e1 en unos a\u00f1os existan el #zonaalfismo y el #zonazentrismo, y entre tod@s sepamos desbrozar el camino del ciclismo y llevarlo \u201cunos metros m\u00e1s all\u00e1\u201d<\/p>\n<p><a href=\"https:\/\/zonaalfaleon.com\/\">https:\/\/zonaalfaleon.com\/<\/a><\/p>\n<p><a href=\"https:\/\/zonazentromtb.es\/\">https:\/\/zonazentromtb.es\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya unos cuantos a\u00f1os un magn\u00edfico amigo y parte activa del mundillo ciclista en Espa\u00f1a acu\u00f1\u00f3 este t\u00e9rmino para referirse al hecho de que en pleno boom de los&#8230;<\/p>\n","protected":false},"author":10,"featured_media":25938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zona-zero"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zona Zero Pirineos - #zonazerismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zonazeropirineos.com\/zonazerismo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zona Zero Pirineos - #zonazerismo\" \/>\n<meta property=\"og:description\" content=\"Hace ya unos cuantos a\u00f1os un magn\u00edfico amigo y parte activa del mundillo ciclista en Espa\u00f1a acu\u00f1\u00f3 este t\u00e9rmino para referirse al hecho de que en pleno boom de los...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zonazeropirineos.com\/zonazerismo\/\" \/>\n<meta property=\"og:site_name\" content=\"Zona Zero Pirineos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zonazeropirineos\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T09:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-10T09:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2021\/02\/BORJA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susana Cubells\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zonazerobtt\" \/>\n<meta name=\"twitter:site\" content=\"@zonazerobtt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susana Cubells\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/\"},\"author\":{\"name\":\"Susana Cubells\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#\\\/schema\\\/person\\\/d718af252dbf93ed3e2a96f9660788d7\"},\"headline\":\"#zonazerismo\",\"datePublished\":\"2021-02-10T09:22:00+00:00\",\"dateModified\":\"2021-02-10T09:27:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/\"},\"wordCount\":523,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zonazeropirineos.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/BORJA.jpg\",\"articleSection\":[\"Zona Zero\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/\",\"url\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/\",\"name\":\"Zona Zero Pirineos - #zonazerismo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zonazeropirineos.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/BORJA.jpg\",\"datePublished\":\"2021-02-10T09:22:00+00:00\",\"dateModified\":\"2021-02-10T09:27:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zonazeropirineos.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/BORJA.jpg\",\"contentUrl\":\"https:\\\/\\\/zonazeropirineos.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/BORJA.jpg\",\"width\":1920,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/zonazerismo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/zonazeropirineos.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#zonazerismo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#website\",\"url\":\"https:\\\/\\\/zonazeropirineos.com\\\/\",\"name\":\"Zona Zero Pirineos\",\"description\":\"Zona Zero es Sobrarbe, es Pirineo. 100% Bike\u2026 y mucho m\u00e1s.\",\"publisher\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zonazeropirineos.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#organization\",\"name\":\"Asociaci\u00f3n Empresarial Zona Zero\",\"url\":\"https:\\\/\\\/zonazeropirineos.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zonazeropirineos.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/logo-ZonaZero-dark.png\",\"contentUrl\":\"https:\\\/\\\/zonazeropirineos.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/logo-ZonaZero-dark.png\",\"width\":215,\"height\":80,\"caption\":\"Asociaci\u00f3n Empresarial Zona Zero\"},\"image\":{\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zonazeropirineos\\\/\",\"https:\\\/\\\/x.com\\\/zonazerobtt\",\"https:\\\/\\\/www.instagram.com\\\/zonazeropirineos\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zonazeropirineos.com\\\/#\\\/schema\\\/person\\\/d718af252dbf93ed3e2a96f9660788d7\",\"name\":\"Susana Cubells\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/77af90893555733ad8a5c7e42796cbf99016447857d94e981dbfe8907e842f3e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/77af90893555733ad8a5c7e42796cbf99016447857d94e981dbfe8907e842f3e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/77af90893555733ad8a5c7e42796cbf99016447857d94e981dbfe8907e842f3e?s=96&d=mm&r=g\",\"caption\":\"Susana Cubells\"},\"url\":\"https:\\\/\\\/zonazeropirineos.com\\\/en\\\/author\\\/susana\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zona Zero Pirineos - #zonazerismo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zonazeropirineos.com\/zonazerismo\/","og_locale":"en_US","og_type":"article","og_title":"Zona Zero Pirineos - #zonazerismo","og_description":"Hace ya unos cuantos a\u00f1os un magn\u00edfico amigo y parte activa del mundillo ciclista en Espa\u00f1a acu\u00f1\u00f3 este t\u00e9rmino para referirse al hecho de que en pleno boom de los...","og_url":"https:\/\/zonazeropirineos.com\/zonazerismo\/","og_site_name":"Zona Zero Pirineos","article_publisher":"https:\/\/www.facebook.com\/zonazeropirineos\/","article_published_time":"2021-02-10T09:22:00+00:00","article_modified_time":"2021-02-10T09:27:33+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2021\/02\/BORJA.jpg","type":"image\/jpeg"}],"author":"Susana Cubells","twitter_card":"summary_large_image","twitter_creator":"@zonazerobtt","twitter_site":"@zonazerobtt","twitter_misc":{"Written by":"Susana Cubells","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/#article","isPartOf":{"@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/"},"author":{"name":"Susana Cubells","@id":"https:\/\/zonazeropirineos.com\/#\/schema\/person\/d718af252dbf93ed3e2a96f9660788d7"},"headline":"#zonazerismo","datePublished":"2021-02-10T09:22:00+00:00","dateModified":"2021-02-10T09:27:33+00:00","mainEntityOfPage":{"@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/"},"wordCount":523,"commentCount":0,"publisher":{"@id":"https:\/\/zonazeropirineos.com\/#organization"},"image":{"@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/#primaryimage"},"thumbnailUrl":"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2021\/02\/BORJA.jpg","articleSection":["Zona Zero"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zonazeropirineos.com\/zonazerismo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/","url":"https:\/\/zonazeropirineos.com\/zonazerismo\/","name":"Zona Zero Pirineos - #zonazerismo","isPartOf":{"@id":"https:\/\/zonazeropirineos.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/#primaryimage"},"image":{"@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/#primaryimage"},"thumbnailUrl":"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2021\/02\/BORJA.jpg","datePublished":"2021-02-10T09:22:00+00:00","dateModified":"2021-02-10T09:27:33+00:00","breadcrumb":{"@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zonazeropirineos.com\/zonazerismo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/#primaryimage","url":"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2021\/02\/BORJA.jpg","contentUrl":"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2021\/02\/BORJA.jpg","width":1920,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/zonazeropirineos.com\/zonazerismo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zonazeropirineos.com\/en\/"},{"@type":"ListItem","position":2,"name":"#zonazerismo"}]},{"@type":"WebSite","@id":"https:\/\/zonazeropirineos.com\/#website","url":"https:\/\/zonazeropirineos.com\/","name":"Zona Zero Pirineos","description":"Zona Zero es Sobrarbe, es Pirineo. 100% Bike\u2026 y mucho m\u00e1s.","publisher":{"@id":"https:\/\/zonazeropirineos.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zonazeropirineos.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zonazeropirineos.com\/#organization","name":"Asociaci\u00f3n Empresarial Zona Zero","url":"https:\/\/zonazeropirineos.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zonazeropirineos.com\/#\/schema\/logo\/image\/","url":"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2018\/07\/logo-ZonaZero-dark.png","contentUrl":"https:\/\/zonazeropirineos.com\/wp-content\/uploads\/2018\/07\/logo-ZonaZero-dark.png","width":215,"height":80,"caption":"Asociaci\u00f3n Empresarial Zona Zero"},"image":{"@id":"https:\/\/zonazeropirineos.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zonazeropirineos\/","https:\/\/x.com\/zonazerobtt","https:\/\/www.instagram.com\/zonazeropirineos\/"]},{"@type":"Person","@id":"https:\/\/zonazeropirineos.com\/#\/schema\/person\/d718af252dbf93ed3e2a96f9660788d7","name":"Susana Cubells","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/77af90893555733ad8a5c7e42796cbf99016447857d94e981dbfe8907e842f3e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/77af90893555733ad8a5c7e42796cbf99016447857d94e981dbfe8907e842f3e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/77af90893555733ad8a5c7e42796cbf99016447857d94e981dbfe8907e842f3e?s=96&d=mm&r=g","caption":"Susana Cubells"},"url":"https:\/\/zonazeropirineos.com\/en\/author\/susana\/"}]}},"_links":{"self":[{"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/posts\/25933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/comments?post=25933"}],"version-history":[{"count":1,"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/posts\/25933\/revisions"}],"predecessor-version":[{"id":25937,"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/posts\/25933\/revisions\/25937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/media\/25938"}],"wp:attachment":[{"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/media?parent=25933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/categories?post=25933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zonazeropirineos.com\/en\/wp-json\/wp\/v2\/tags?post=25933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}